MyShape Article - Analyst Misses the Point
The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit.
I had to laugh when an analyst with Forrester said in the article -
Having worked on eHarmony where the intake is 2 hours and was completely counter to the prevailing trend, I think the analyst missed the point. Clothes are very personal and it's really a pain to find stuff that's going to look good on you.
Maybe it's because I'm 6'6", but I think most clothes shopping really stinks and when was the last time that a sales person was actually helpful. I really think MyShape has a great concept.
With the growth of choices, it becomes harder to make decisions. Having help narrowing choices is what it's going to be about going forward.
I had to laugh when an analyst with Forrester said in the article -
As impressive as these results may be, myShape’s approach will probably fail to gain a mass audience unless the company can somehow simplify the measuring process, said Sucharita Mulpuru, an analyst with Forrester Research. “They’re probably a little ahead of their time,” she said.
Having worked on eHarmony where the intake is 2 hours and was completely counter to the prevailing trend, I think the analyst missed the point. Clothes are very personal and it's really a pain to find stuff that's going to look good on you.
Maybe it's because I'm 6'6", but I think most clothes shopping really stinks and when was the last time that a sales person was actually helpful. I really think MyShape has a great concept.
With the growth of choices, it becomes harder to make decisions. Having help narrowing choices is what it's going to be about going forward.
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